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Whole Advice goes live

Monday, June 15th, 2009

One of my recent projects, Whole Advice, has just recently gone live.

Whole Advice is the brainchild of Tom Dickson, an experienced financial advisor and marketing expert. This business, though, is unique: it’s not a financial advisor, but rather a “second opinion” on investment and advice. Clients approach Whole Advice to find financial advisors and get an “inside scoop” on the business– so as to be all the wiser, especially in the wake of Bernie Madoff and other less-than-reputable investment “gurus”.

For this website, we decided to stick to a simple design and palette, giving a professional yet “earthy” and “natural” look– consistent with this business’s values. We also developed a custom logo to span the gap between contemporary and timeless. Technically, this site is managed via WordPress, the open source PHP/MySQL content management/blogging platform the visuaLATTE blog uses. We also make use of jQuery, as with most of our recent projects.

Great article on logo design…

Sunday, February 22nd, 2009

Here’s a super piece I found on logo design by Australian designer Jacob Cass.

Want to know how to design a logo like a professional and have all the resources you need in just one post? Then this is the post for you… Learn professional logo design in just 5 steps!

Before you design a logo, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark - a logo reflects a business’s commercial brand via the use of shape, fonts, colour, and / or images.

A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create a logo that will do its job.

One must know what a logo is before continuing. 

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